WOLFEYE STUDIOS
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BRAND IDENTITY
COLLATERAL
Wolfeye Studios is a game development studio that produces high quality desktop games. They focus on elements such as dark fantasy and storytelling using their edgy tone of voice. Their style is bold and grungy, emulated in the design through clean, sharp edges, and the high contrasting minimal color palette. Color dropped from one of their games, the Weird West, the bright yellow stands out and allows the brand to have a strong personality. Sharp, rhythmic lines are a repeated motif across the design, being used as a secondary element.
The logo depicts a wolf symbol, hand drawn after studying and simplifying many photographs of wolves. Only the eyes are drawn out, a nod to the studio name, Wolfeye. The typography is custom and expressive, meant to symbolise the claw marks of a wolf.
Brand extensions include an animated logo gif, hoodie, roadside banner, stationery, and beanie.
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