GOOD LUCK COMES IN BLACK
TYPOGRAPHY
SOCIAL CAUSE
The mantra “Good Luck Comes in Black” was created in an effort to support the advocacy against the cruelty of black cats for the organization SPCA of Texas. Black cats have a low adoption rate of 10%, euthanization rates of 74.6%, and it is known that they are subjected to abuse due to the superstition that they are “unlucky”, especially around Halloween. The campaign features the mantra on a mural, t-shirt, and Instagram post.