FENG CHA AD CAMPAIGN
AD DESIGN
CAMPAIGN
Feng Cha is a popular boba chain spanning across the United States, having origins in China. A campaign titled “Your Boba. Together.” was created to advertise the boba tea. Ideas of unity and individuality are depicted through the consistent imagery of people passing their drinks to eachother. There is also emphasis on each person having their own favorite flavor and how friends celebrate that and make memories with eachother at Feng Cha. A storefront, billboard, instagram story, grid, and commerical storyboard were all created in this trendy, collage-like style to showcase these ideas.